The Coach’s Positioning & Relevance Assessment™

Recognition: do people who have lived this situation see themselves in the message?
Confirmed priorities: do they confirm your stated challenge and stakes, or correct them?
Offer relevance: can they explain how your offer applies to the situation?
Substantive interest: do the right prospects want to discuss the problem, or just compliment the copy?

Does your message connect to the specific situation your prospects are facing right now?

Your expertise still has value. The circumstances that make it relevant can change. This self-assessment helps established coaches review how their positioning connects one existing offer to one current client situation.

Before you start: choose one offer and one situation. For example, an executive taking on enterprise responsibility, a team combining after a reorganization, or an owner whose managers still rely on them for decisions.

Answer all 15 statements about that same offer and situation. Use recent conversations to confirm what changed or what still holds. You don’t need to assume a market shift.

Choose one answer per statement: Not in place / unsure, Partly in place, Usually in place, or Consistent & reviewed. “Reviewed” means you use relevant prospect feedback or outcomes to improve this practice.

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