About Us

Where Vision Meets Velocity for Coaches Who Are Ready to Lead.

At The Coach’s CMO, we specialize in helping executive, career, and life coaches transform their expertise into a magnetic, market-ready business that scales with clarity and integrity. Led by Scott Danish, a seasoned marketing executive and fractional CMO, we bring Fortune 500-level strategy, creativity, and execution to coaching businesses with heart.

Since 2015, Scott has been the behind-the-scenes growth partner and fractional CMO for coaches looking to elevate their brand, amplify their message, and expand their impact. From early-stage clarity to multi-channel visibility, The Coach’s CMO provides full-spectrum marketing and operational support to turn your ideas into income and your message into a movement.

What We Bring to the Table:

With over two decades of executive marketing experience—including a 16-year tenure as CMO and CRO at BayCreative (a full-service B2B marketing/creative/branding agency) and leadership roles at Cisco, CNET Networks, and PeopleSoft—Scott has led brand strategy and growth programs that have generated over $2.3 billion in client revenue. At The Coach’s CMO, that enterprise-level expertise is distilled into fractional, high-touch support tailored specifically for the coaching world.

What Makes Us Different:

• Deep Understanding of Coaching: We speak your language—and your clients’. We know how to position your offer in a way that elevates both your brand and your clients’ perceived transformation.
• Strategy and Execution: You get a CMO who not only builds your roadmap but helps you implement it. Whether it’s managing freelancers, reviewing assets, or guiding your content plan—we’re in it with you.
• Aligned Growth: Our strategies are not cookie-cutter. They’re designed to help you scale in a way that feels good—no burnout, no hustle-for-the-sake-of-it.
• High Standards, Human Approach: We bring agency-level rigor with a personal, collaborative relationship. You’re not just a client—you’re a partner.

We’ve Helped Coaches:

• Name and develop branding strategies for their businesses, coaching packages, books, programs, events and digital products with clarity and emotional resonance.
• Build standout visual identities—including logos, product design, websites and brand guidelines.
• Craft messaging and positioning that cuts through the noise and speaks directly to their ideal clients.
• Design, develop, and optimize their websites with intentional user journeys and SEO-rich content.
• Produce high-impact video content, from scripting to editing, for launches and social media.
• Strategize and execute bestselling book launches, from concept development to publishing.
• Architect digital courses, membership communities, and evergreen funnels that convert.
• Manage lead generation campaigns, email marketing, web and in-person events, and content calendars.
• Promote speaking engagements, podcasts, retreats, and group programs with precision.
• Develop pitch decks, speaking presentations, and branded collateral that win attention and drive results.

Why Coaches Work with The Coach's CMO

Because we don’t offer cookie-cutter marketing—we offer a fractional CMO partnership with the creativity of an agency, the precision of a strategist, and the intuition of someone who understands the soul of coaching. Our clients want more than visibility; they want legacy. And we help them build both.

Meet Scott Danish

CEO & Fractional CMO

With 25+ years of marketing leadership, Scott Danish blends business acumen with creative firepower. He has developed client partnerships with industry giants like Salesforce, McKesson, Microsoft, Google, First Republic Bank, Cisco, NVIDIA, and ServiceNow—and now, he brings that same level of excellence to purpose-driven coaches ready to lead on a bigger stage.

📍 Carlsbad, CA
📞 415.254.0500
📧 [email protected]
🔗 Connect on LinkedIn

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