The Coach's CMO Blog
I’ve been fortunate to work with a lot of coaches.
Here’s an honest observation about how most coaches approach marketing before working with me… they treat it like a to-do list:
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Post on LinkedIn.
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Update the website.
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Ask for a referral.
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Send a newsletter when they find the time.
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Here's something worth saying out loud before we go any further:...
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You've built a successful coaching practice. You deliver real transformation....
You've built a successful coaching practice. You're helping clients achieve real transformation. You've refined your methodology, tightened your messaging, and maybe even installed systems that make client acquisition more predictable.
And yet, something still feels off.
Clients complete your prog...
If you’ve built real traction as a coach, you’ve already done something difficult. You’ve proven you can create outcomes, you’ve found clients who value your work, and you’ve likely built enough consistency to know your business is real. And yet there’s a moment many successful coaches reach where g...
If your coaching calendar is full but growth still feels fragile, it’s usually not a marketing problem.
It’s a capacity and delivery model problem.
When your coaching business depends on custom 1:1 delivery, manual onboarding, and inconsistent client success systems, you eventually hit a ceiling.....
If you’re getting interest but hearing “I need to think about it” too often, it’s usually not a lead problem.
It’s a differentiation and proof problem.
When your message sounds like the category, buyers compare you like a commodity... even if you’re excellent.
I put together a practical, step-by-step r...
Referrals are a wonderful channel. They convert well, they feel personal, and they often bring in ideal clients.
They are also a fragile growth strategy.
In 2026, coaching is more crowded, attention is more expensive, and buyers do more independent research before they ever raise their hand. If you...
A Simple, High-Integrity System to Turn Connections Into Clients
If you're a coach (executive, leadership, business, life, career or sales), chances are LinkedIn is one of the first platforms your clients use when they want to understand who you are, what you stand for, and how you can help them.
...If you’re tired of competing on price, the problem isn’t your service... it’s your positioning.
Positioning determines who sees you, what they believe about your value, and how much they’re willing to invest. The right positioning turns a $150/hour coach into a $5,000/month partner.
I want to share h...
Quick question: If I removed your name and logo from your last 10 LinkedIn posts, would someone still know it was you?
If you hesitated even for a second, you're dealing with the silent growth killer that most executive, business, life, leadership, sales and career coaches don't even realize is holdi...
If you’ve been using (or want to use) ChatGPT to help market and grow your coaching business (but aren’t sure what to ask or where to start) this is for you.
I just created "The Coach’s Prompt Pack", a FREE resource with the Top 5 ChatGPT prompts every executive, business, sales, career and life coac...