Go From Now to WOW! Holistic Marketing to Amplify Your Coaching Impact
Our Services.
We offer four progressive retainer packages to support your coaching business as it grows, scales, and evolves. Each one is crafted to deliver exceptional value, personalized strategy, and execution aligned with your goals.
Not Seeing a Perfect Fit? Let’s Customize It.
While these four packages are thoughtfully designed to support coaches at different stages of growth, they’re not set in stone. If you have specific needs, goals, or budget considerations, we’re happy to tailor a custom engagement that aligns with where you are—and where you’re headed.
The Coach’s CMO: Tiered Package Comparisons:
Rotate your phone if the table doesn't display all 5 columns.
Service Packages Summary:
Package #1
CMO Foundation
Building Your Strong Base.
Ideal for: Coaches ready to build a solid marketing foundation and attract their initial ideal clients.
Key Support:
- Clarify your core message and ideal client.
- Establish consistent brand voice and online presence.
- Get strategic website optimization recommendations.
- Receive monthly strategic guidance and performance snapshots.
Package #2
CMO Growth
Gaining Momentum and Amplifying Your Message.
(Most Popular)
Ideal for: Coaches looking to actively generate leads, build momentum, and expand their reach.
Key Support:
- Active management of 1-2 key marketing channels (e.g., content, social, email).
- Develop high-value lead magnets and optimize your sales journey.
- Implement targeted email nurture sequences for conversions.
- Benefit from bi-weekly strategic power sessions.
Package #3
CMO Catalyst
Driving Accelerated Growth and Program Excellence.
Ideal for: Ambitious coaches aiming for rapid growth, optimized program launches, and amplified thought leadership.
Key Support:
- Integrated orchestration of 3-4 key marketing channels.
- Strategic planning and support for signature program launches.
- Execute high-impact thought leadership initiatives.
- Develop advanced sales funnels and deeper performance analysis.
Package #4
CMO Scale
Achieving Significant Growth and Maximizing Your Impact.
Ideal for: Visionary coaches committed to transformative, large-scale growth and industry leadership.
Key Support:
- Comprehensive, integrated management across all relevant marketing channels.
- End-to-end management of major program launches.
- Proactive pursuit of high-level speaking and media opportunities.
- Receive executive-level guidance for business scaling and expansion.
| Marketing Services & Benefits |
CMO Foundation
$2,500/mo |
Most Popular
CMO Growth Includes everything in CMO Foundation $4,000/mo |
CMO Catalyst
Includes everything in CMO Growth $7,500/mo |
CMO Scale
Includes everything in CMO Catalyst $10,000/mo |
|---|---|---|---|---|
| In-depth Marketing Audit | ✓ | ✓ | ✓ | ✓ |
| Ideal Client Avatar & Core Messaging | ✓ | ✓ | ✓ | ✓ |
| Foundational Brand Development | ✓ | ✓ | ✓ | ✓ |
| Strategic Website Review | ✓ | ✓ | ✓ | ✓ |
| Initial Content Framework | ✓ | ✓ | ✓ | ✓ |
| Live Strategy Sessions | ✓ Monthly | ✓ Bi-weekly | ✓ Weekly | ✓ Weekly |
| Performance Reporting | ✓ | ✓ | ✓ | ✓ |
| Channel Management | 🚫 | ✓ | ✓ | ✓ |
| Content & SEO Strategy | 🚫 | ✓ | ✓ | ✓ |
| Social & Email Campaigns | 🚫 | ✓ | ✓ | ✓ |
| Lead Magnet Creation | 🚫 | ✓ | ✓ | ✓ |
| Sales Funnel Optimization | 🚫 | ✓ Initial | ✓ Advanced | ✓ Ecosystem |
| Program Launch Strategy | 🚫 | ✓ Initial | ✓ Full Support | ✓ End-to-End |
| Thought Leadership & Visibility | 🚫 | ✓ Early | ✓ Executed | ✓ Media & Partners |
| Quarterly Strategic Planning | 🚫 | 🚫 | ✓ | ✓ |
| Paid Advertising Campaigns | 🚫 | 🚫 | ✓ Initial | ✓ High-Budget |
| Strategic Partnerships & JVs | 🚫 | 🚫 | 🚫 | ✓ |
| Business Scaling Consulting | 🚫 | 🚫 | 🚫 | ✓ |
| Monthly Fee (3 Month Minimum) | $2,500 | $4,000 | $7,500 | $10,000 |
Service Packages Detailed Analysis:
Package #1
CMO Foundation
Building Your Strong Base.
Focus: Establishing a resilient marketing bedrock. We'll clarify your core message, define your ideal client with precision, and establish a consistent, authentic brand presence across essential channels. This package ensures you have the fundamental tools to communicate your value powerfully and attract your initial stream of aligned clients.
Key Deliverables:
- In-depth Marketing Audit: Uncovering your current strengths, weaknesses, opportunities, and threats.
- Ideal Client Deep Dive: Crafting a detailed profile of your perfect client, understanding their needs and aspirations.
- Core Messaging Architecture: Developing compelling language that articulates your unique value and the transformations you offer.
- Authentic Brand Voice Blueprint: Defining your brand's personality and ensuring consistent communication.
- Strategic Website Review: Providing actionable recommendations for enhancing user experience and conversion.
- Essential Channel Optimization: Refining your LinkedIn profile and foundational email marketing setup.
- Initial Content Framework: Creating a basic content strategy to attract and engage your target audience.
- Monthly Strategic Guidance Session: Focused discussions to review progress and provide clear direction.
- Performance Snapshot: Monthly reports highlighting key metrics and actionable insights.
Services Provided: Marketing Strategy & Planning (initial phases), Brand Development & Positioning (foundational elements), Website Optimization & Design Consulting (initial review), Content Marketing Strategy & Execution (foundational).
Best For: Coaches who are committed to building a sustainable practice and need expert guidance to lay a solid marketing foundation. This is ideal if you're looking for clarity and a strategic roadmap to attract your first wave of ideal clients.
Monthly Fee: $2,500 (3 month minimum)
Package #2
CMO Growth
Gaining Momentum and Amplifying Your Message.
(Most Popular)
Focus: Actively generating qualified leads and building consistent momentum. We'll leverage your strong foundation to implement targeted strategies that amplify your message, attract your ideal clients, and drive tangible growth in your practice.
Key Deliverables:
- All deliverables from the CMO Foundation package.
- Active Channel Management (Choose 1-2): Hands-on execution and optimization of your most impactful channels:
- Strategic Content & SEO: Creating valuable, search-optimized content (blog posts, articles) to attract organic traffic and establish your authority.
- Engaging Social & Email Marketing: Developing compelling social media content and implementing targeted email nurture sequences to build relationships and drive conversions.
- High-Value Lead Magnet Creation: Designing a compelling resource (e.g., e-book, checklist, mini-course) to capture leads effectively.
- Sales Journey Optimization (Initial Stages): Refining your initial client acquisition process for smoother conversions.
- Targeted Email Nurture Sequences: Crafting automated email flows to engage leads and guide them towards becoming clients.
- Consistent Content Delivery: Increased volume and strategic distribution of content to reach a wider audience.
- Bi-Weekly Strategic Power Sessions: More frequent, focused discussions to ensure momentum and address emerging opportunities.
- Performance Deep Dive: Detailed analytics reports providing insights into channel performance and ROI.
Services Provided: Marketing Strategy & Planning (growth phase), Brand Development & Positioning (ongoing refinement), Website Optimization & Design Consulting (iterative improvements), Program Launch Strategy (initial planning), Thought Leadership & Visibility Strategy (early stages), Content Marketing Strategy & Execution (active creation and distribution), Search Engine Optimization (foundational), Social Media Marketing (active management), Email Marketing (nurture sequences), Sales Funnel Development & Optimization (initial).
Best For: Coaches who have a solid foundation and are ready to actively scale their lead generation efforts, build a consistent client pipeline, and increase their overall revenue. You're looking to move beyond foundational work and implement strategies that drive tangible results.
Monthly Fee: $4,000 (3 month minimum)
Package #3
CMO Catalyst
Driving Accelerated Growth and Program Excellence.
Focus: Igniting rapid growth and optimizing your signature programs for maximum impact and profitability. This package combines strategic oversight with hands-on execution across multiple key areas, including program launches, thought leadership amplification, and advanced sales funnel optimization.
Key Deliverables:
- All deliverables from the CMO Growth package.
- Multi-Channel Orchestration (Management of 3-4 Key Channels): Integrated management across a wider range of channels, ensuring cohesive and impactful campaigns.
- Strategic Program Launch Planning & Support: High-level strategy and tactical guidance for successful launches of group programs, retreats, or digital products.
- Elevated Thought Leadership & Visibility Initiatives: Developing and executing strategies to position you as a leading voice through podcast outreach, guest blogging, and strategic content placement.
- Advanced Sales Funnel Development & Optimization: Building sophisticated sales funnels with targeted lead nurturing and conversion strategies.
- Performance Forecasting & ROI Analysis: In-depth analysis and forecasting to optimize marketing investments and maximize return.
- Weekly Strategic Alignment Sessions: Regular, in-depth discussions to ensure all initiatives are aligned with your overarching business goals.
- Quarterly Strategic Review & Planning: Comprehensive reviews of progress and collaborative planning for the next phase of growth.
Services Provided: Marketing Strategy & Planning (accelerated growth), Brand Development & Positioning (leadership positioning), Website Optimization & Design Consulting (conversion-focused enhancements), Program Launch Strategy (comprehensive), Thought Leadership & Visibility Strategy (active execution), Content Marketing Strategy & Execution (high-impact content), Search Engine Optimization (advanced strategies), Social Media Marketing (strategic campaigns), Email Marketing (sophisticated automation), Paid Advertising (initial campaign strategy), Sales Funnel Development & Optimization (advanced), Analytics & Reporting (in-depth).
Best For: Ambitious coaches ready to experience significant growth, optimize their program offerings for greater reach and revenue, and establish themselves as influential leaders in their niche. You're looking for a strategic partner to drive substantial and sustainable expansion.
Monthly Fee: $7,500 (3 month minimum)
Package #4
CMO Scale
Achieving Significant Growth and Maximizing Your Impact.
Focus: Achieving transformative, large-scale growth and solidifying your position as a dominant force in the coaching industry. This premium package provides comprehensive, high-touch strategic leadership and execution across all critical marketing functions, designed for coaches committed to maximizing their impact and building a legacy.
Key Deliverables:
- All deliverables from the CMO Catalyst package.
- Comprehensive Multi-Channel Domination (Strategic Oversight of All Relevant Channels): Holistic and integrated management of all key marketing channels for maximum reach and impact.
- Full-Scale Program Launch Management: End-to-end management of program launches, from pre-launch strategy to post-launch optimization.
- High-Level Thought Leadership & Visibility Execution: Proactive pursuit of high-impact speaking engagements, media opportunities, and strategic partnerships.
- Sophisticated Sales Ecosystem Development: Building and optimizing complex sales ecosystems for seamless client acquisition and retention.
- Strategic Partnership & Joint Venture Cultivation: Dedicated support in identifying and forging strategic alliances to expand your reach and influence.
- Advanced Analytics, Attribution Modeling, & ROI Optimization: Deep dive analytics to understand the full customer journey and optimize every marketing investment for maximum ROI.
- Weekly Executive Strategy Sessions: High-level, strategic discussions focused on overarching business growth and long-term vision.
- Ongoing Strategic Consulting on Business Scaling & Expansion: Expert guidance on all aspects of scaling your business to accommodate significant growth.
Services Provided: Full suite of services including Marketing Strategy & Planning (transformative growth), Brand Development & Positioning (industry leadership), Website Optimization & Design Consulting (high-conversion architecture), Program Launch Strategy (full lifecycle management), Thought Leadership & Visibility Strategy (proactive execution), Content Marketing Strategy & Execution (premium content), Search Engine Optimization (enterprise-level), Social Media Marketing (large-scale campaigns), Email Marketing (sophisticated segmentation and automation), Paid Advertising (high-budget, high-impact campaigns), Sales Funnel Development & Optimization (complex ecosystems), Analytics & Reporting (advanced attribution and forecasting).
Best For: Established, visionary coaches ready to achieve exponential growth, make a significant impact on a larger scale, and solidify their position as industry titans. You're seeking a strategic partner to provide executive-level marketing leadership and drive transformative results.
Monthly Fee: $10,000 (3 month minimum)
