Client Successes

How The Coach’s CMO Helped Sheryl Kline Build a Bold, World-Class Executive Coaching Brand

Overview

Sheryl Kline, M.A. CHPC (https://www.sherylkline.com and https://www.linkedin.com/in/sherylklinema/), is a leading voice in mental toughness and high-performance coaching—and the founder of The Zone Lab, LLC. For over a decade, Sheryl has inspired global organizations and ambitious female executives to gain clarity, build confidence, and unlock their next level of influence and impact through her signature Fearless Female Leadership programs.

Sheryl empowers women to transform into change agents.

But behind the scenes of her growing authority and recognition was a clear and consistent marketing engine—strategically led and executed in partnership with The Coach’s CMO.

The Challenge

Like many visionary entrepreneurs, Sheryl launched her coaching business in 2015 with a mission to serve—but needed marketing strategies, branding, content and operational systems that could scale with her goals. She was juggling bold ideas, new program launches, and constant growth while trying to build a cohesive brand identity and digital presence.

She needed a strategic partner who could think like a CMO and act like an execution engine.

The Solution

From the beginning, The Coach’s CMO has served as Sheryl’s trusted fractional marketing leader, supporting nearly every facet of her business evolution. Over the course of a successful 10-year partnership, we’ve helped transform The Zone Lab into a globally respected brand.

Support Highlights:

Brand & Business Architecture: Company naming, product naming, and program naming that created clarity and resonance in a competitive space.
Visual Branding: Logo, product, website, collateral and presentation design that established credibility and consistency across all touch points.
Messaging & Positioning: Defining Sheryl’s unique value proposition and voice for high-converting web, email, and event campaigns.
Website Strategy: Design, content development, and user experience strategy for a world-class website aligned with her voice and audience.
Video & Digital Course Development: Strategy, scripting, production, and editing for impactful digital content across courses, webinars, and social media.
Publishing & Promotions: Strategy and editing support for two of her Amazon best-selling books ZONED IN and The Fearless Female Leader, as well as promotional campaigns for speaking engagements, webinars and small cohorts.
Lead Generation: Creation of high-converting funnels, opt-ins, LinkedIn messages and nurture sequences to grow her list and fill premium offerings.
Ongoing Campaign Execution: Management of email marketing, social media content, and collateral development for consistent brand presence.

The Results

With The Coach’s CMO at her side, Sheryl has grown from an expert with a vision to a widely sought-after speaker, coach, author, and podcast host featured by Microsoft, Google, SHRM, Commvault, Morgan Stanley, Autodesk, Bank of America, UC Berkeley, and more.

She’s built a business that reflects her purpose and impact—backed by systems and storytelling that converts.

What Sheryl Kline Has to Say

“Working with The Coach’s CMO has been one of the most impactful and rewarding decisions I’ve made in my business. Scott Danish has been with me every step of the way—helping me go from ‘vision’ to global visibility with a strategic foundation, a bold brand, and marketing that reflects my soul’s work. Whether we were naming a new program, launching a digital course, scripting a keynote video, or optimizing a campaign, I knew I had a partner who not only got the strategy, but also deeply understood the mission. We continue to meet weekly and my business simply wouldn’t be where it is today without this incredible support.”
— Sheryl Kline M.A. CHPC, CEO & Founder, The Zone Lab, LLC

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