The Coach's Pricing Playbook

Most coaches don’t undercharge because they lack confidence.

They undercharge because they lack architecture.

If you’ve ever hesitated when stating your fee, discounted in the moment, or quietly realized your calendar is full but your revenue isn’t where it should be … this playbook is for you.

Download the free strategic guide that helps executive, leadership, business, life, sales, health, and career coaches build a deliberate, defensible revenue architecture … so pricing becomes clear, calm, and scalable.

What You’ll Learn Inside the Playbook:
✅ Why pricing is an architecture problem, not a confidence problem
✅ How to price the outcome … not the hour
✅ The 4-part Revenue Architecture Framework that protects and grows income
✅ How to hold your rate without pressure, apology, or improvisation
✅ How to design a revenue model that extends beyond 1:1 delivery
✅ When and how to raise your rates with clarity and confidence

What’s Included:

• The Revenue Architecture Framework
  A clear 4-pillar system that integrates:

  Fee Positioning → Rate Integrity → Revenue Model Design → Pricing Cadence

  So your pricing becomes predictable, protected, and positioned to grow.

•  Outcome-Based Fee Formula
  A practical framework that helps you construct pricing logic buyers understand and respect … grounded in transformation, timeline, measurable results, and competitive context.

• Rate Integrity Scripts + Policy Template
  Pre-built language for the three most common pricing pressure moments:
  • “That feels expensive.”
  • Rate increases with existing clients
  • Proposals that go quiet

  So you stay grounded instead of reactive.

• The Coaching Offer Ladder
  A simple model for expanding beyond 1:1 into:
  • Premium 1:1
  • Cohort Programs
  • Workshops / Trainings
  • Retainers / Advisory

  Designed to increase LTV and protect margin … without abandoning high-touch coaching.

• 4 Practical Worksheets

  • Fee Positioning Framework
  • Rate Integrity Policy
  • Revenue Model Design Map
  • Annual Pricing Review Template

  So you don’t just read about pricing strategy … you implement it immediately. 

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