Too Much Time Marketing and Not Enough Time Coaching?
The Coach's CMO helps build your marketing strategy, brand, messaging, website, social, funnels and more—so you can focus your efforts on transforming lives... not chasing clients.
On-demand, full-service CMO support specifically tailored for executive, career, and life coaches.
 More Clients. | More Freedom. |   More Impact.
Build a sustainable coaching business that consistently delivers on the "Now to WOW!" promise you offer your clients.
We Bridge the Gap Between Your Coaching Expertise and Effective Business Growth.
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You’re a Coach, Not a Marketer.
Let’s Keep It That Way.
You started your coaching business to guide transformation—not to manage email campaigns, optimize landing pages, edit videos or decipher marketing analytics. But without a clear growth strategy, even the most talented coaches find themselves stuck: juggling inconsistent tactics, chasing shiny objects, and burning energy on marketing that doesn’t move the needle.
That’s where I come in.
As your fractional Chief Marketing Officer, I serve as your strategic partner—a trusted member of your team. I bring in high-level marketing leadership, hands-on execution oversight, and a clear path to sustainable business growth. You don’t need more tactics; you need a smart, integrated system designed for your coaching business.
Challenges You Might Be Facing Right Now.
- You're attracting some clients, but they’re not the right ones—and you're struggling to communicate your unique value in a way that resonates and converts.
- Your coaching business lacks a consistent marketing plan—you're reactive instead of strategic, always trying the next trend without clear results.
- You’ve invested time, energy, and maybe even money into content, a website, or a lead generation funnel—but it doesn’t reflect the level of transformation you provide.
- You’re burning out, trying to manage your brand, social media, emails, content and strategy—when all you REALLY want is to coach more... transform lives... and worry less.
Let's Face It... Marketing Can Feel Like a Completely Separate Job, Pulling You Away From What You Love: Coaching. A HUGE Time and Energy Drain. The constant demands of content creation, social media management, and technical troubleshooting can hinder your ability to share your area of expertise and focus on your clients.
Let’s Build a Business That Reflects the Power of Your Coaching.
With fractional CMO support, you’ll gain:
- Strategic clarity on where you’re headed and how to get there.
- Magnetic messaging, imagery, and video that captures the full value of your coaching.
- Smart development (and deployment) of your expertise across 1:1 coaching, group cohorts, speaking engagements, webinars and seminars, books, and digital courses.
- A growth plan aligned with your goals, energy, and time.
- Professional execution oversight so you don’t have to micromanage freelancers.
- Freedom to focus on your clients while your marketing works in the background.
You've Already Mastered the Art of Transformation. Let’s Make Sure Your Coaching Business Reflects That Mastery.
The solution – a holistic partnership
The Coach's CMO is More Than a Marketing Service; We're Your Strategic Partner in Building a Successful Coaching Business That Embodies the "Now to WOW!" Journey you Facilitate.
Hi I'm Scott
Founder of The Coach’s CMO.
For 16.5 years, I ran a successful full-service B2B creative/marketing agency in San Francisco. It was intense, rewarding, and packed with everything you’d expect—strategy decks, big campaigns, impactful videos, Fortune 50 clients, the works.
But behind the scenes, something more personal and powerful was unfolding.Â
My wife Sheryl is a certified high-performance coach and mental toughness expert. While I was running the agency, I was also quietly serving as her behind-the-scenes marketing partner—her fractional CMO.
I helped Sheryl build a thriving practice by handling her brand, website, content, lead generation, social media, podcast strategy, speaking engagements and more. All so she could focus on what she does best: transforming lives.
And I loved it.
That experience opened my eyes to a need I couldn’t ignore: brilliant coaches doing powerful work—but struggling to articulate their value, attract ideal clients, or build sustainable marketing systems.
That’s why I created The Coach’s CMO.
You Deserve a Marketing Partner Who Gets It
Coaching isn’t a side hustle. It’s your mission... and you shouldn’t have to piece together a dozen disconnected tactics or become your own marketing department just to grow.
With The Coach’s CMO, you get more than marketing help. You get a strategic partner who understands what it means to build a coaching business that’s both profitable and purposeful.
Let’s turn your vision into a marketing engine that actually works.
We Provide the Marketing Expertise and Support to:
Craft Your Transformative Message, Compellingly:
We delve deep into your coaching methodology, client success stories, and unique differentiators to extract the core essence of your "Now to WOW!" We help you develop compelling messaging that speaks directly to your ideal client's aspirations, fears, and the specific outcomes they crave. This involves refining your value proposition, creating a clear and consistent brand voice, and developing content that educates, inspires, and motivates action.
Develop a Holistic Growth Strategy, Sustainably:
We work with you to create a comprehensive marketing plan that aligns with your overall business objectives. This includes defining key performance indicators (KPIs), identifying the most effective marketing channels for your target audience, and establishing a system for tracking and analyzing your results. We help you move from reactive tactics to proactive, data-driven strategies that ensure sustainable growth and long-term success.
Build a Magnetic Brand, Authentically and Intentionally:
We help you create a professional and consistent brand that reflects your values, expertise, and the transformative power of your coaching. This goes beyond visual elements (logo, colors) to encompass your brand voice, messaging, and the overall experience you deliver. A strong brand builds trust, attracts high-quality clients, and positions you as a leader in your niche.
Optimize Your Operations, Efficiently and Seamlessly:
We streamline your marketing processes, leveraging automation and technology to free up your time and energy. This can include setting up CRM systems, automating email sequences, and implementing project management tools to ensure smooth and efficient workflows.
Expert Marketing Support That Grows With You—At Every Stage of Your Coaching Success
Ready to Unlock Your Coaching Practice's Full Potential?
Book a free Strategy session to get acquainted, discuss your unique "Now to WOW!" and explore how we can help you achieve your ambitious goals.
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