Grow a Coaching Business That Attracts Ideal Clients and Keeps Them Coming Back
The Coach's CMO offers on-demand, full-service marketing support tailored for executive, career, business and life coaches.
You don’t have to do it all. We’ll take the lead on your marketing strategy, brand, messaging, website, content, funnels, and more—so you can stay focused on what you do best: transforming lives, not chasing prospects.
More Clients. | More Freedom. | More Impact.
Build a sustainable coaching business that reflects your impact.
Strategic Marketing That Drives Results, Visibility and Clients.
Subscribe to, “The Coach's CMO” newsletter. Actionable marketing tips to grow your brand, attract clients, and lead with impact—no fluff, just expert guidance.
Too Much Time Marketing and Not Enough Time Coaching?
You didn’t start your business to run campaigns, plan content calendars or edit sales pages. But without a clear strategy, even great coaches get stuck in scattered marketing that drains time and delivers little.
That’s where we come in.
As your fractional CMO, we bring strategic clarity, marketing leadership, and execution oversight—so you can focus on coaching while we build a system that attracts the right clients and drives real results.
Challenges You Might Be Facing Right Now.
- Attracting clients, but not ideal ones
- Message unclear—value not immediately understood
- Marketing feels reactive, not strategic
- Website doesn’t reflect your current value
- Your brand doesn’t match your service quality
- Too much time on low-ROI marketing
- You’re overwhelmed by doing marketing yourself
Marketing shouldn’t pull you from your purpose—it should amplify it, attract ideal clients, and give you time to coach.
Let’s Build a Business That Reflects the Power of Your Coaching.
With fractional CMO support, you’ll gain:
- Clear marketing strategy to drive focused growth.
- Messaging and visuals that reflect your full value.
- Unified marketing deployed across coaching, courses, speaking, books.
- A marketing plan that fits your energy and goals.
- Oversight so you’re not managing freelancers.
- Freedom to coach while marketing runs smoothly.
You’ve mastered transformation—let’s build a brand that shows it.
The solution – a trusted partnership
The Coach's CMO Isn't Just Marketing–We're Your Partner in Building a Successful Coaching Business As Powerful As the Transformation You Deliver.
Hi I'm Scott
Founder of The Coach’s CMO.
Before launching The Coach’s CMO, I spent 10+ years serving as the behind-the-scenes CMO for my wife Sheryl—a Certified High-Performance & Executive Coach. I helped grow her business from launch to $1M and took her from free lunch-and-learns to $50,000 speaking deals.
I handled everything from her brand and website to content, lead generation, podcast strategy, and speaking engagements.
It started as a passion project—but quickly became a calling. I loved it!
Through that work, I saw firsthand how brilliant coaches often struggle to market themselves in a way that reflects the depth of their work. That experience—and my 16+ years running a creative agency supporting Fortune 50 brands—inspired me to build something specifically for coaches.
That’s Why I Created The Coach’s CMO... and You Deserve a Marketing Partner Who Gets It
You shouldn’t have to become a full-time marketer to grow your business. With The Coach’s CMO, you get a strategic partner who understands the coaching world—and how to build a brand and marketing system that supports your purpose, attracts right-fit clients, and gives you the freedom to focus on what you do best.
We Provide the Marketing Expertise and Support to:
Craft Your Transformative Message, Compellingly:
We uncover what makes your coaching powerful—then shape messaging that speaks to your ideal client’s desires, struggles, and goals. Clear voice, strong value, real connection.
Develop a Holistic Growth Strategy, Sustainably:
We create a clear, data-driven plan aligned with your goals—defining KPIs, choosing smart channels, and building sustainable, measurable momentum.
Build a Magnetic Brand, Authentically and Intentionally:
We shape a brand that reflects your values and voice—building trust, authority, and connection that attracts the right clients.
Optimize Your Operations, Efficiently and Seamlessly:
We streamline your systems with smart tools and automation—freeing up your time and creating smoother, more efficient workflows.
Expert Marketing Support That Grows With You—At Every Stage of Your Coaching Success
"The Coach’s CMO was all in—from strategy to execution to measuring performance. They helped grow my business from launch to $1M and took me from free lunch-and-learns to $50,000 keynote stages. I couldn’t have done it without them."
–Sheryl Kline, M.A. CHPC, Founder & CEO, The Zone Lab, LLC.
Ready to Unlock Your Coaching Practice's Full Potential?
Book a free strategy session to connect, explore your goals, and see how we can help you grow with clarity and impact.
Start the Conversation