The Coach's CMO Blog
Coaches Who Stay General Lose Their Best Clients to Coaches Who Don't
Jun 22, 2026
Continue reading...
Staying broad doesn’t attract more clients.
It costs you the best ones.
This is the positioning mistake most coaches make, and almost none recognize.
The instinct is to stay general so you don’t exclude potential clients. “I work with executives.” “I help leaders perform at their best.” “I coach ...
Hearing "I Need to Think About It" Too Often? Here's the Fix...
Feb 05, 2026
Continue reading...
If you’re getting interest but hearing “I need to think about it” too often, it’s usually not a lead problem.
It’s a differentiation and proof problem.
When your message sounds like the category, buyers compare you like a commodity... even if you’re excellent.
I put together a practical, step-by-step r...
