The Coach's CMO Blog
(Note: Scroll below to download The Coach's Visibility-to-Authority Gap ... a FREE 19-page strategic blueprint that helps executive, leadership, business, life, career, sales, health, and wellness coaches close the gap between the expertise they have built and the market position they deserve.)
Man...
Most coaches approach marketing resources the same way people approach a buffet. A little bit of everything... too much at once... and afterward, they still are not sure what actually helped.
The problem is usually not the resource.
It is the sequence.
Downloading a pricing framework before fixin...
Most coaches I speak with are working harder at marketing than they need to. Not because they lack commitment. Because they are operating without a strategy.
For example. They’re posting on LinkedIn without a clear point of view. Sending emails with no nurture architecture behind them. Showing up i...
If you’re tired of competing on price, the problem isn’t your service... it’s your positioning.
Positioning determines who sees you, what they believe about your value, and how much they’re willing to invest. The right positioning turns a $150/hour coach into a $5,000/month partner.
I want to share h...
Quick question: If I removed your name and logo from your last 10 LinkedIn posts, would someone still know it was you?
If you hesitated even for a second, you're dealing with the silent growth killer that most executive, business, life, leadership, sales and career coaches don't even realize is holdi...
Coaching is your calling... but marketing and branding your coaching business? That can feel overwhelming, inconsistent, or like you’re just guessing.
That’s why I created a free Marketing & Branding Scorecard for Coaches. It’s a quick self-assessment designed specifically for life coaches, executive...