The Coach's CMO Blog
Most coaches aren't underpricing out of fear... they're missing a structure.
(Note: Scroll below to download The Coach's Pricing Playbook for FREE and get the complete Revenue Architecture framework, pricing logic worksheets, rate integrity scripts, revenue model templates, and annual pricing revie...
Every Coach I Talk to Says Some Version of the Same Thing
“I know my coaching works. I just can’t figure out why the business isn’t growing.”
You have heard yourself say it.
Maybe not in those exact words. Maybe it comes out as “I need more leads” or “my marketing isn’t working” or “I’ve been s...
Staying broad doesn’t attract more clients.
It costs you the best ones.
This is the positioning mistake most coaches make, and almost none recognize.
The instinct is to stay general so you don’t exclude potential clients. “I work with executives.” “I help leaders perform at their best.” “I coach ...
(Note: Scroll below to download The Coach's Visibility-to-Authority Gap ... a FREE 19-page strategic blueprint that helps executive, leadership, business, life, career, sales, health, and wellness coaches close the gap between the expertise they have built and the market position they deserve.)
Man...
Most coaches approach marketing resources the same way people approach a buffet. A little bit of everything... too much at once... and afterward, they still are not sure what actually helped.
The problem is usually not the resource.
It is the sequence.
Downloading a pricing framework before fixin...
(Note: Scroll below to download The Coach's Morning Growth System for FREE and get the complete six-habit daily framework, AI-assisted content workflow, warm prospect advance protocol, and 30-day tracker.)
There is a pattern that shows up consistently across coaching businesses that grow without ...
Most coaches I speak with are working harder at marketing than they need to. Not because they lack commitment. Because they are operating without a strategy.
For example. They’re posting on LinkedIn without a clear point of view. Sending emails with no nurture architecture behind them. Showing up i...
If you’re tired of competing on price, the problem isn’t your service... it’s your positioning.
Positioning determines who sees you, what they believe about your value, and how much they’re willing to invest. The right positioning turns a $150/hour coach into a $5,000/month partner.
I want to share h...