The Coach's CMO Blog
(Scroll below to take the FREE Coach’s Positioning & Relevance Assessment™ to determine if your coaching messages connect to the situation your prospects are facing right now.)
How established coaches connect proven expertise to the situations prospective clients are facing right now
You have a cl...
Your positioning may make you relevant. But if your marketing misses the moment that matters, prospects can see the value... and still wait
Coaches know this frustrating pattern.
A perfect prospect reads your work… tells you your approach is exactly what they need… engages with you in an amazing c...
(Note: scroll below to take FREE Obvious Choice Diagnostic™. Pinpoint your single biggest positioning and messaging constraint, and get the exact first move that makes you the obvious choice. No generic advice.)
The real reason prospects ghost a great coach
For years, your network did the heavy lift...
Most coaches approach marketing resources the same way people approach a buffet. A little bit of everything... too much at once... and afterward, they still are not sure what actually helped.
The problem is usually not the resource.
It is the sequence.
Downloading a pricing framework before fixin...
If you’re tired of competing on price, the problem isn’t your service... it’s your positioning.
Positioning determines who sees you, what they believe about your value, and how much they’re willing to invest. The right positioning turns a $150/hour coach into a $5,000/month partner.
I want to share h...
