The Coach's CMO Blog
The Most Expensive Marketing Mistake Coaches Make Isn't Hiring the Wrong Fractional CMO. It's Hiring One Too Soon
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Why disconnected tactics create inconsistent growth, and how to make every part of your marketing work together.
I hear the same frustration from talented coaches all the time:
They are doing more marketing than ever, publishing content, updating their websites, creating lead magnets, experimentin...
Most coaches don’t have a marketing problem.
They have an architecture problem.
Not the same diagnosis. Not the same fix.
A marketing problem says: post more, try reels, add another channel, run an ad.
That’s the advice most coaches get from generalist marketers who’ve never built a coaching bus...