The Coach's CMO Blog
Most coaches aren't underpricing out of fear... they're missing a structure.
(Note: Scroll below to download The Coach's Pricing Playbook for FREE and get the complete Revenue Architecture framework, pricing logic worksheets, rate integrity scripts, revenue model templates, and annual pricing revie...
The Most Expensive Marketing Mistake Coaches Make Isn't Hiring the Wrong Fractional CMO. It's Hiring One Too Soon
(Note: scroll below to download your free copy of the comprehensive, 42-page guide The Coach’s Fractional CMO Decision Workbook™ and discover what your coaching business actually needs ...
Why disconnected tactics create inconsistent growth, and how to make every part of your marketing work together.
I hear the same frustration from talented coaches all the time:
They are doing more marketing than ever, publishing content, updating their websites, creating lead magnets, experimentin...
Staying broad doesn’t attract more clients.
It costs you the best ones.
This is the positioning mistake most coaches make, and almost none recognize.
The instinct is to stay general so you don’t exclude potential clients. “I work with executives.” “I help leaders perform at their best.” “I coach ...
Your best clients are leaving.
Not because the coaching didn’t work.
Because you gave them nowhere to go.
This is the retention gap that costs coaches 40-60% of the revenue they should be keeping.
A client finishes a 6-month engagement. The results were real. They’re genuinely transformed. They tell peo...
Most coaches approach marketing resources the same way people approach a buffet. A little bit of everything... too much at once... and afterward, they still are not sure what actually helped.
The problem is usually not the resource.
It is the sequence.
Downloading a pricing framework before fixin...
(Note: Scroll below to download The Coaching Business Acceleration System: Ten Uncommon Habits of Coaches Who Build Businesses That Grow Without Burning Out, Discounting, or Starting Over Every Quarter and get the complete ten-habit business growth framework, CEO mindset audit, 90-day growth plan, a...
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You've done the hard work.
You built the audience. You created the c...
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You have done everything right.
You built the audience. You ...
(Note: Scroll below to download The Coach's Pricing Playbook for FREE and get the complete Revenue Architecture framework, pricing logic worksheets, rate integrity scripts, revenue model templates, and annual pricing review system.)
Here's something worth saying out loud before we go any further:...