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I’ve been fortunate to work with a lot of coaches.

Here’s an honest observation about how most coaches approach marketing before working with me… they treat it like a to-do list:

• Post on LinkedIn.

• Update the website.

• Ask for a referral.

• Send a newsletter when they find the time.

  ...

Referrals are a wonderful channel. They convert well, they feel personal, and they often bring in ideal clients.

They are also a fragile growth strategy.

In 2026, coaching is more crowded, attention is more expensive, and buyers do more independent research before they ever raise their hand. If you...