The Coach's CMO Blog
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Man...
Most coaches approach marketing resources the same way people approach a buffet. A little bit of everything... too much at once... and afterward, they still are not sure what actually helped.
The problem is usually not the resource.
It is the sequence.
Downloading a pricing framework before fixin...
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I’ve been fortunate to work with a lot of coaches.
Here’s an honest observation about how most coaches approach marketing before working with me… they treat it like a to-do list:
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Post on LinkedIn.
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Update the website.
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Ask for a referral.
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Send a newsletter when they find the time.
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If you’ve built real traction as a coach, you’ve already done something difficult. You’ve proven you can create outcomes, you’ve found clients who value your work, and you’ve likely built enough consistency to know your business is real. And yet there’s a moment many successful coaches reach where g...