The Coach's CMO Blog
If youâre getting interest but hearing âI need to think about itâ too often, itâs usually not a lead problem.
Itâs a differentiation and proof problem.
When your message sounds like the category, buyers compare you like a commodity... even if youâre excellent.
I put together a practical, step-by-step r...
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Referrals are a wonderful channel. They convert well, they feel personal, and they often bring in ideal clients.
They are also a fragile growth strategy.
In 2026, coaching is more crowded, attention is more expensive, and buyers do more independent research before they ever raise their hand. If you...
A Simple, High-Integrity System to Turn Connections Into Clients
If you're a coach (executive, leadership, business, life, career or sales), chances are LinkedIn is one of the first platforms your clients use when they want to understand who you are, what you stand for, and how you can help them.
...If youâre tired of competing on price, the problem isnât your service... itâs your positioning.
Positioning determines who sees you, what they believe about your value, and how much theyâre willing to invest. The right positioning turns a $150/hour coach into a $5,000/month partner.
I want to share h...
Quick question: If I removed your name and logo from your last 10 LinkedIn posts, would someone still know it was you?
If you hesitated even for a second, you're dealing with the silent growth killer that most executive, business, life, leadership, sales and career coaches don't even realize is holdi...
If youâve been using (or want to use) ChatGPT to help market and grow your coaching business (but arenât sure what to ask or where to start) this is for you.
I just created "The Coachâs Prompt Pack", a FREE resource with the Top 5 ChatGPT prompts every executive, business, sales, career and life coac...
Coaching is your calling... but marketing and branding your coaching business? That can feel overwhelming, inconsistent, or like youâre just guessing.
Thatâs why I created a free Marketing & Branding Scorecard for Coaches. Itâs a quick self-assessment designed specifically for life coaches, executive...
Youâve got to decide. Is this a hobby or a business?
I see so many coaches get started with incredible intentions, heart, and talent⌠but they never fully commit. They treat their coaching like a side hustle or a passion project.
I need to share some hard truths. The coaching landscape is shifting rap...
Trying to market yourself without a clear specialty is like opening a restaurant with no menu. People walk in, theyâre hungry, but they donât know what to orderâso they leave.
The truth is, if you want your coaching practice to thrive, you need four essentials:
1ď¸âŁÂ A clearly defined audience. If you c...
Finding the right coach can make all the difference.
Here are a few specific qualities to look for when choosing a coach for your personal or professional growth goals:
đš Alignment with your goals
Does the coach specialize in the type of transformation youâre seekingâwhether thatâs leadership developme...
I'm convinced that everyone has another level in themâeven the greats.
LeBron James has a coach.
So does Bono.
Safra Catz.Â
Kevin Hart.Â
Stephen King.
No matter how successful, talented, or driven you areâthe right coach helps you level-up.
More clarity.
More purpose.
More alignment.
More results.
Whether itâs...