The Coach's CMO Blog
Coaching is your calling... but marketing and branding your coaching business? That can feel overwhelming, inconsistent, or like you’re just guessing.
That’s why I created a free Marketing & Branding Scorecard for Coaches. It’s a quick self-assessment designed specifically for life coaches, executive...
You’ve got to decide. Is this a hobby or a business?
I see so many coaches get started with incredible intentions, heart, and talent… but they never fully commit. They treat their coaching like a side hustle or a passion project.
I need to share some hard truths. The coaching landscape is shifting rap...
Trying to market yourself without a clear specialty is like opening a restaurant with no menu. People walk in, they’re hungry, but they don’t know what to order—so they leave.
The truth is, if you want your coaching practice to thrive, you need four essentials:
1️⃣ A clearly defined audience. If you c...
Finding the right coach can make all the difference.
Here are a few specific qualities to look for when choosing a coach for your personal or professional growth goals:
🔹 Alignment with your goals
Does the coach specialize in the type of transformation you’re seeking—whether that’s leadership developme...
I'm convinced that everyone has another level in them—even the greats.
LeBron James has a coach.
So does Bono.
Safra Catz.
Kevin Hart.
Stephen King.
No matter how successful, talented, or driven you are—the right coach helps you level-up.
More clarity.
More purpose.
More alignment.
More results.
Whether it’s...